DEUS VISION — CAMPAIGN TEST BRIEF
Reusable planning outline. This is not a client report.

PRODUCT & MARKET
Product / offer link:
Vertical:
Target countries and language:
Permitted channels and product / platform restrictions:

SUCCESS EVENT
Target action and exact definition:
Data source, event owner and attribution window:
Current results, period and measurement limitations:

TEST HYPOTHESIS
Audience and product insight:
Creative angle and landing-page experience:
What we expect to learn:

LIMITS & DECISIONS
Proposed spend cap and review point:
Criteria to continue, revise or stop:
Commercial terms and reconciliation rules to agree:

PEOPLE & HANDOFFS
Buying owner:
Creative owner:
Tracking / analytics owner:
Product-side contact:
Open questions and next action: