From sign-up
to first deposit.
Paid acquisition for operators, with a focus on the path to first-time deposit, the quality of acquired users and what each cohort does next.
Media buying
that sees
beyond the click.
We bring media buying, creative and analytics together for iGaming and mobile apps. Our focus is what users do next—and what it costs to acquire them.
Attention is the starting point.
What comes next matters: a first deposit, activation, a returning user—and the cost
of each action.
Our focus
Different products.
Different economics.
We identify the event worth optimizing for, then choose channels and creative to fit the product, target markets and stage of growth.
From sign-up
From install
to meaningful action.
User acquisition for mobile apps. We look at activation, retention and how ad spend translates into user value.
Traffic sources:MetaGoogle AdsProgrammaticPush / native
Channel availability depends on the product, target market and platform requirements.
What we measure
A click is
just the beginning.
We look at the entire funnel. Clear event definitions and reliable tracking come first; only then can we decide which traffic is worth scaling.
Measurement framework / iGaming
Hover or select a stage to inspect its metrics and measurement checks.
Outcome / iGamingStage 4 of 5
Cost per first deposit
Spend ÷ verified FTDs
How much acquisition spend it takes to bring in one verified first-time depositor.
Read togetherSign-up → FTD rate
Compare withinThe same acquisition cohort
One user. One first deposit.
Count a verified first-time depositor once. Exclude failed, duplicate and test transactions.
- Count source
- Operator records
- Link with
- Campaign & acquisition date
Measurement guideExplore the test playbook
Cost per first-time deposit tells only part of the story. Cohort quality and repeat activity matter too.
For mobile apps: install → activation → target action → retention.
Consistent event definitions.
Agreed data sources.
Define the goal
Agree on the event, KPI and measurement rules. Distinguish campaign performance from the product's overall results.
Verify the data
Reconcile tracking, events and reports. Account for attribution windows, data quality and gaps in the available evidence.
Make the decision
Continue, revise the hypothesis or stop the test using criteria agreed in advance.
How we work
Media, creative
and data, together.
Each discipline owns a part of the outcome. The context behind an ad should carry all the way through to the analysis.
Media buying
Hypotheses, channel selection and test management—from the initial plan to the decision on what to scale.
- Channels, audiences and target markets
- Test plan and limits
- Optimization and spend control
Creative production
Messaging, formats and the connection to the landing page. We use campaign data to test creative hypotheses.
- Concepts and creative briefs
- Product and language adaptations
- Iterations informed by test results
Analytics & tracking
Connect spend to target actions. Verify the measurement and interpret the data in context.
- Events, MMPs and postbacks
- Cohort analysis and data reconciliation
- Findings and next steps
Scope, access, reporting and responsibilities are agreed before launch.
From first conversation to launch
A clear process.
Decisions you can trace.
Before buying traffic, we assess the product, funnel readiness and what success looks like. Then we run a controlled test and review the results.
Understand the brief
Review the product, markets, channels, target events and current acquisition economics. Identify where we can contribute.
Deliverable: an agreed brief
Prepare the launch
Check tracking and the user journey. Agree on KPIs, test scope, limits and responsibilities.
Deliverable: a test plan and event setup
Test the hypotheses
Test audiences, creative and landing-page combinations. Reconcile spend, target actions and data quality.
Deliverable: results and analysis
Choose the next step
Scale a promising combination, revise the hypothesis or end the test. The results guide the decision.
Deliverable: a decision and action plan
Test scope, timelines, commercial terms and reconciliation rules are agreed before launch, including criteria for continuing or stopping.
Start with your briefUnderstand the brief
Understand. Test.
Then scale.
Two examples of how we structure a test—with clear questions, decision criteria and limitations.
Cost per FTDUSD / depositor
The cost of a verified outcome.
Divide acquisition spend by unique, verified first-time depositors from the same cohort.
Try your own numbers
Playbook · iGaming
Sign-ups are there.
Sign-ups are there.
But what about deposits?
Separate acquisition issues from funnel issues. Check the user journey, event tracking and the quality of the acquired cohort.
EventFirst deposit
TrackingS2S / postback
The decisionBased on cohort quality
Activation is a product decision.
Choose the first action that demonstrates product value, such as completed onboarding or a first order.
Event definitions firstInspect in the funnel
Playbook · Mobile
The installs are there.
The installs are there.
What happens next?
Define a meaningful post-install action. Connect the creative hypothesis, app events and data on returning users.
EventActivation
TrackingMMP / events
The decisionBased on the value of the action
These are test frameworks, not client results. We assess whether an approach fits your product using the information you provide.
Discuss your challengeThe people behind the work
A team around
your campaign.
Buying, creative and analytics work from the same product context. Explore what each discipline takes in, produces and passes on.
Select a lens to explore the handoff.
Media buying
Turn the brief
Turn the brief
into a test.
Channel selection, test budgets and optimization, with a clear reason for each decision.
- Starts with
- The product, target markets, target action and budget limits.
- Produces
- A test plan: audiences, channels, hypotheses and spend controls.
- Connects to
- Creative briefs for production. Event requirements for analytics.
A useful brief, before the first test
Take it into your next conversation
Put the important
questions in one place.
A reusable outline for the product, buying, creative and measurement teams. Fill in what you know; leave the open questions visible.
Download the outlineA planning template, not a client report.
Campaign test brief
- Product & market
- Offer, countries, language, permitted channels.
- Success event
- The action that matters, its definition and data source.
- Test hypothesis
- Audience, creative angle and the reason to test it.
- Limits & decisions
- Spend cap, review point and criteria to continue or stop.
- People & handoffs
- Who owns buying, creative, tracking and product changes.
Who owns each part, the tools involved and the scope of work are agreed for your project before launch.
For operators, app teams and affiliate managers
Where are
you starting?
A first launch, a live campaign or a new market calls for a different conversation. Choose your starting point; scope and commercial terms are agreed individually.
Preparing a launch
Give the first test
Give the first test
a clear purpose.
Start with the product and the action worth paying for. Then work through the creative, tracking and limits needed for a useful test.
Discuss your launch- Bring to the conversation
- Product or offer link, target markets, launch restrictions and the goal.
- Work through together
- Channel suitability, creative hypotheses, event setup and test limits.
- A useful next step
- An agreed test scope, responsibilities and criteria to continue or stop.
Before the test goes live.
The practical questions to settle on both sides.
Product and market
Offer link, target countries, language, permitted channels and launch restrictions.
Goals and economics
Target action, existing results, proposed test budget, funding and payment terms.
Measurement readiness
Events, MMP or S2S setup, attribution windows and reconciliation rules.
Ownership and decisions
Product-side contacts, access, reporting and the criteria to continue, revise or stop.
For performance specialists
Want to see
beyond the dashboard?
We want to meet people who care about the whole picture: product, messaging, acquisition and economics. Choose a role and tell us what you bring to the team.
Application guide
Show how
you think.
Tell us about the work you owned, the decisions you made and what you learned. Use the questions that fit your specialty.
Show the work you owned
- Set the scene. Product type, markets, timeframe, channel or creative format.
- Explain your contribution. What you decided, changed, built or measured.
- Tell us what you learned. The result in context, its limits and what you would do next.
Public links or an anonymized account are welcome. Keep confidential information out of the introduction.
Know what to ask us
- The role. Current availability, responsibilities, reporting line and expectations.
- The resources. Tools, access to data, creative support and collaboration.
- The terms. Location and time zone, work arrangements, compensation, any bonus formula and hiring steps.
These are questions for the specific opportunity. The roles below are invitations to connect; availability is discussed individually.
Team roles
Media Buyer
The role
Run paid acquisition, test hypotheses and analyze results with creative and analytics.
What matters
- Experience with Meta Ads and performance campaigns.
- An understanding of events, funnels and acquisition economics.
- The ability to explain your work: channels, markets, timeframe, decisions and results.
Before we meet
Tell us about your experienceShare the channel, vertical, your role and the decisions you made. Leave out
confidential client information.
Let's discuss expectationsWork arrangements, location, responsibilities and compensation—before either
side commits.
Meet the teamThis is an invitation to connect. We will discuss whether a suitable position
is currently available.
Traffic Manager
The role
Coordinate campaigns and the buying team, monitor KPIs and consolidate results across channels.
What matters
- Experience across multiple traffic sources and with managing workflows.
- An understanding of mobile attribution and reporting.
- The ability to prioritize hypotheses and make decisions using data.
Before we meet
Tell us about your experienceShare the channel, vertical, your role and the decisions you made. Leave out
confidential client information.
Let's discuss expectationsWork arrangements, location, responsibilities and compensation—before either
side commits.
Meet the teamThis is an invitation to connect. We will discuss whether a suitable position
is currently available.
Creative Strategist
The role
Develop ideas and briefs, analyze creative performance and guide the next iterations.
What matters
- Experience with performance creative and working with designers.
- An understanding of CTR, IPM, CPI and how they relate to target actions.
- A portfolio that explains the hypotheses and results behind the work.
Before we meet
Tell us about your experienceShare the channel, vertical, your role and the decisions you made. Leave out
confidential client information.
Let's discuss expectationsWork arrangements, location, responsibilities and compensation—before either
side commits.
Meet the teamThis is an invitation to connect. We will discuss whether a suitable position
is currently available.
Data Analyst
The role
Connect spend to events and user quality, verify attribution and help the team make informed decisions.
What matters
- SQL skills and experience in analytics or BI.
- An understanding of MMPs, postbacks and cohort analysis.
- The ability to explain discrepancies and data limitations.
Before we meet
Tell us about your experienceShare the channel, vertical, your role and the decisions you made. Leave out
confidential client information.
Let's discuss expectationsWork arrangements, location, responsibilities and compensation—before either
side commits.
Meet the teamThis is an invitation to connect. We will discuss whether a suitable position
is currently available.
How we get to know each other
First conversation
Your experience, interests and expectations on both sides.
Experience review
Your work, decisions and professional context.
A practical task, if needed
The format and scope are discussed in advance.
Terms and next steps
Responsibilities, compensation, work arrangements and what happens next.
Don't see your role? Tell us about your specialty and share a CV or portfolio link.
Introduce yourselfBefore we talk
Good questions.
Straight answers.
About campaign launches, measurement and joining the team. Product-specific terms are discussed individually.
All contact optionsWhat can we help with?
User acquisition for iGaming or a mobile app. Tell us about the product, target markets, target action and current situation. For other verticals, share the context first so we can assess whether the team is a good fit.
Which markets and channels do you work with?
Include your target countries and product in the brief. Before launch, we assess suitable channels, platform requirements, permissions, funnel readiness and measurement capabilities. The channel mix is tailored to the brief.
How much should we budget for a test?
It depends on the channel, target event, acquisition costs and available data. After reviewing the brief, we agree on the budget, limits and criteria for continuing. If you have existing results, include their context.
How is the partnership structured?
Before launch, we agree on funding, payment terms, scope, responsibilities and reconciliation timelines. Mention your preferred model in the inquiry so we can discuss practical terms.
How are results verified?
We agree on events, data sources, attribution windows and reconciliation rules before launch. Any case study should specify the timeframe, markets, work completed and measurement limitations.
Can you share a detailed case study?
The Approach section outlines how we would investigate iGaming and mobile acquisition challenges. We have not published verified client results on this page. If you need a specific example, mention it in your inquiry; what can be shared is discussed separately.
What should I send to introduce myself?
Choose a role, leave a contact and share a CV or portfolio link. For buying roles, include a short overview of your work: channel, vertical, markets, timeframe and your contribution. Please leave out confidential business information.
What happens after I get in touch?
The person handling partnerships or team introductions will use your chosen channel to clarify the context and discuss a next step. You can also reach out directly using the details on our contact page.
Your next step
Let's talk
about what's next.
Tell us about your product and goals. We will start with the context, then discuss the right way to work together.
Prefer to reach out directly?